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5 Things To Look Forward to at FFWD Spring/Summer 17

It’s nearly our favourite fashionable time of year in the UAE: Fashion Forward.

This biannual super stylish event takes place every October and April and is now in its 8th season, to be held at Hai at Dubai Design District.

Strictly an industry event, but its also open to the public upon purchase of a daily or 3-day pass.

Here’s 5 things to look forward to this FFWD S/S17

  1. Designer Debuts

From the high-end, Egyptian women’s wear label MARAM who exudes old-world craftmanship and storytelling on Day 1 to homegrown tair who explores the androgynous boundaries between masculine and feminine in classic menswear textiles on Day 2. Don’t miss Varoin Marwah, the Dubai-based fashion designer who will present his signature style of imperial inspired menswear for the first time, drawing upon his Indian roots for clean lines and contemporary silhouettes on Day 3 and 6 Degree, one of India’s first fashion talent and tech companies that provides opportunities for fashion professionals to showcase their talent by unifying individuals related to the fashion domain, also on Day 3.

MARAM – Day 1 – Sunday, 23 October at 16:30

VAROIN MARWAH – Day 3 – Sunday, 23 October at 14:00

6 DEGREE DESIGNERS – Day 3 – Sunday, 23 October at 15:00

TAIR – Day 2 – Saturday, 22 October at 16:00


2. Street Style Stars

Make sure you check out FFWD’s daily instagram updates of the coveted wardrobes of the fashionistas hitting the shows #FFWDdxb

Official Instagram:

3. Designers back in the spotlight

ARWA AL BANAWI – Day 1 – Friday, 21 October at 15:00

Saudi-born designer Arwa Al Banawi features expertly-tailored, androgynous suits and separates in unexpected prints and hues. Designed for the “suitable woman”, her aesthetic is both classically cool and undoubtedly feminine – earning her a recognition from and being a finalist at Jeddah Vogue Fashion Experience.

SOTRA – Day 1 – Friday, 21 October at 18:00

Jeddah-based label Sotra makes its return to FFWD for a second season. Designed by Saudi designer Nouf Hakeem, in collaboration with her partner Mariam bint Mahfooz, the brand creates collections that focus on juxtaposing modern cuts with playful feminine details; to enliven urban wardrobes with colour and texture.

HOUSE OF NOMAD – Day 1 – Friday, 21 October at 21:30

Having made their FFWD debut at Season Five, HOUSE OF NOMAD returns to the runways this October. The nomad – a wanderer who travels from place to place in perpetual motion – is the inspiration behind Dubai’s most beloved homegrown label, House of Nomad. Staples of the label include bomber jackets, cropped tops and jumpers updated with quirky details and innovative fabrics – a nod to their love of the sports-luxe aesthetic.

LAMA JOUNI – Day 2 – Saturday, 22 October at 15:30

The eponymous label of the Paris-based Lebanese designer produces high-end ready-to-wear with its own unique style and bold designs. Her pieces have discernible and inspiring cultural referents, in outlines or details, and are made to be worn by independent and passionate women.

ZENA PRESLEY – Day 2 – Saturday, 22 October at 18:00

Syrian-born, Dubai-based designer Zena’s affection for the acceptance of diversity within culture is paramount throughout her ready-to-wear women’s wear collection. By collaborating with international artists whom commission patterns and prints, her signature style has been established.

4. The Showcase

In addition to the designers showing apparel, for Spring/Summer ’17 FFWD once again presents The Showcase – a carefully curated space for a selection of the best regional jewellery and accessory designers. Showing this season are; Alessa Jewelry, Amal Haliq, Bana Sunglasses, Belquis Bags, Inaaya, Madiso, Myriam SOS, Narinee, Natalie Trad, NS by Noof, Rula Galayini, Sahag, Vanina and Vinita Michael.

5. D3 Fashion Talks

Supporting d3’s objective of nurturing talent through education and knowledge sharing, Season 8’s d3 Fashion Talks will take on a ‘back to basics’ theme aimed to give designers access to invaluable advice from international and regional industry professionals. Taking into consideration the current challenging retail climate, each talk will present essential elements that emerging design entrepreneurs require to empower and grow their businesses; from Sourcing, to Funding and Trend Forecasting, the talks will offer practical information to propel industry development.

Fashion Forward Dubai, Spring/Summer will be taking place from October 20th to October 23rd, 2016 At Hai at Dubai Design District.

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