Fashion Label Love

New Season Armour

When it comes to working up a sweat we only want to be doing it whilst wearing cult US brand Under Armour.

When it comes to empowering our workouts Under Armour’s range of high-performance gym wear and accessories gives us more motivation than any beach body.

Now, they’ve unveiled their fall/winter 2015 line of performance footwear, apparel and equipment, which have all been designed to support athletes committed to getting better through sheer commitment to training.

The eclectic patterns and colour palette of both footwear and apparel make sure you’ll stand out during your training for all the right reasons, sportwear doesn’t have to be dull and Under Armour have continued to prove this time and time again.

We love the clashing regal purple and shocking pink trainers as well as men’s Rival cotton sleeveless hooded sweatshirt in a modern mix of grey marl and lime.

Under Armour was founded almost ten years ago now by Kevin Plank, a young 23-year old former special teams captain of the University of Maryland football team, in his grandmother’s basement. As a fullback he got tired of having to change out of sweat-covered t-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This was all he needed for inspiration to make a t-shirt using moisture-wicking synthetic fabric.

Today, Under Armour is in a league of its own having been the outfitter for NFL Football league as well as endorsements with many an A-list sports star such as Jordan Spieth, Stephen Curry and Tom Brady.

Here in the UAE you can purchase Under Armour garments from Stadium, the multi-brand sport and retail outlet bringing together over 40 of the world’s largest names in sport and active wear. With over 12 locations across the GCC, you’ll be kitted out for the new season in no time.

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