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If there’s something that goes immediately to the top of our ‘lust list’ then it has to be the BCBGMAXAZRIA Spring 2018 collection.

It’s the first with new creative director, Bernd Kroeber at the helm and perfectly evokes his aspiration – to create captivating styles that appear effortless – unites both unique brands, setting forth a distinct vision for their future.

The collection is formed in three parts, each an homage to the sun sunkissed beauty of Los Angeles and aptly titled City of Angels,Victoria Canyon and Nostalgic Beach.  It’s no surprise that Kroeber’s hometown is Los Angeles.

The 2018 collection pays tribute to the different elements of the Los Angeles landscape. City of Angels is inspired by the duality of Seaside and City; a juxtaposition between structure and femininity mirroring the juxtaposition of the Los Angeles city skyline to the softness of the coastal ocean waves; featuring an ombre of nautical blues, neutral sand colors and sunrise shades of pink.


The second range, Victoria Canyon, is inspired by nature. Bringing to life the florals blooming in the canyons and utilizing a color palette that is an ode to nature with Sage Greens, Canyon Peach and shades of Dusty Blue. The collection also infuses subtle prints with a handed down vintage feeling. The third part of the collection, entitled Nostalgia Beach, evokes memories of Malibu’s iconic beach scenes from times past. Bohemian prints layer back to neutral colors for a bohemian look and feel.

We love the beautiful flowing maxi dresses and chic jumpsuits in a spectrum of subtle, neutral tones. The sunrise shades of pink manage to nail both femininity and glamour in equal amounts. If we had to choose one piece, it would be one of the on-trend floral designs, paying elegant homage to nature in sage green, canyon peach and that ever-flattering shade of dusty blue.

Spring has Sprung. 

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